LEGAL & COMPLIANCE

Privacy Policy

Pram About Town is committed to managing and protecting your personal information in accordance with the Australian Privacy Principles (APPs) and the Privacy Act 1988 (Cth).

Overview & Compliance Statement

Pram About Town ("Pram About Town", "we", "us", "our") operates the Pram About Town mobile application and websites at www.pramabouttown.com.au and www.pramabouttown.com (together, the "Service").

This policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at https://www.oaic.gov.au/.

Prohibition on Unauthorised Data Collection, Scraping and Harvesting

Pram About Town expressly prohibits any unauthorised collection, scraping or systematic extraction of data from our website, databases, systems or services.

This prohibition applies to all data, including Personal Information, business data, mapping data, and any other content we hold or publish. The following activities are strictly prohibited without our prior written consent:

Automated scraping, crawling, or harvesting of any data, content, or Personal Information from our website or systems.
Use of bots, scripts, automated tools, or any other means to extract data in bulk from our platforms.
Copying, reproducing, or transferring our data — including Personal Information — into any third-party system, database, or platform.
Using our data for the purpose of training artificial intelligence or machine learning models.
Aggregating or combining our data with other sources without our express authorisation.
Accessing our systems, APIs, or databases in any manner not expressly authorised by us.

Any individual or organisation found to be engaging in unauthorised data collection or scraping may be subject to legal action, including claims under the Privacy Act 1988 (Cth), the Copyright Act 1968 (Cth), Part 10.7 (Computer Offences) of the Criminal Code Act 1995 (Cth), and any other applicable legislation. If you believe your data has been unlawfully collected or transferred, please contact us immediately.

1. Summary

This summary is provided for convenience only. It does not replace the full policy below.

What you want to know	Short answer
Do I need an account to use the app?	You can browse venues without an account. An account is needed to save places, leave reviews, or create a child profile. See Section 6.
Do you track my location?	Only while you are using the app, and only if you grant permission. We do not track your location in the background. See Section 3.3.
Do you sell my personal information?	No. We do not sell personal information, and we do not disclose it to advertisers or data brokers. See Section 10.
Do you collect information about my child?	Only what you choose to enter, and only to filter venue results. See Section 4.
Is my data sent overseas?	Yes — some of our service providers store data outside Australia. See Section 12.
Can I delete my account?	Yes, from within the app at any time. See Section 16.
How do I complain?	Contact our Privacy Officer (Section 19). You can escalate to the OAIC.

2. What is Personal Information

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable — whether or not it is true, and whether or not it is recorded in a material form.

Sensitive information is a subset of personal information given extra protection under the Privacy Act. It includes information about a person's health, disability, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sexual orientation, and criminal record.

3. What Personal Information We Collect

3.1 Account information

When you create an account, we collect:

Your name or chosen display name
Your email address
Your password (stored only as a cryptographic hash — we never see or store it in readable form)
Your postcode or suburb, if you choose to provide it
Your profile photo, if you choose to upload one

If you sign up using Apple, Google or Facebook, we receive your name, email address and account identifier from that provider. We do not receive your password.

3.2 Child profile information

You may optionally create one or more child profiles so we can tailor venue recommendations. If you do, we collect:

A first name or nickname for the child (a nickname is sufficient — we recommend not using a full legal name)
The child's age or age range
Optional accessibility or mobility needs, if you choose to record them

Child profile information is used only to filter and rank venue results in your app. It is not used for marketing, is not disclosed to venues, and is not shared with third parties other than necessary infrastructure providers.

3.3 Location information

Location is central to how the Service works. With your permission, we collect:

Precise location ("while using the app" only), to show venues near you, provide directions, and improve search relevance.
Approximate location, derived from your IP address, where you have not granted precise location permission.

We do not collect your location while the app is closed or in the background. You can grant, refuse, or revoke location permission at any time through your device settings. We retain individual location queries for no longer than 30 days, after which they are deleted or aggregated.

3.4 Content you contribute

If you submit a review, rating, photo, accessibility report, venue listing or correction, we collect that content along with your display name and submission date. Publicly submitted reviews and venue reports are visible to all users of the Service. Do not include personal information about yourself or your child in public contributions.

3.5 Saved and usage information

Venues you save, favourite, or add to lists
Searches you run and filters you apply
Venues you view and interactions within the app

3.6 Device and technical information

Collected automatically when you use the Service: device type, OS version, app version, IP address, push notification tokens, crash reports, error logs, and cookies.

3.7 Communications & 3.8 Transactions

If you contact us for support, respond to a survey, or report an issue, we collect your message and response. Payment transactions (if applicable) are processed securely by third-party payment providers — we do not collect or store full credit card numbers.

4. Sensitive Information

We do not seek to collect sensitive information, with one exception: if you choose to record a child's disability, mobility requirements or accessibility needs in a child profile, or include health/accessibility details in a venue report, that is health information and sensitive information under the Privacy Act.

We collect this only with your consent (given when entering it) and use it solely to filter venue results or inform other users via published accessibility reports. You can delete this information at any time from within the app.

5. How We Collect Personal Information

We collect personal information directly from you when you register, use the app, or contact us; automatically as you browse; and from third-party sign-in providers (e.g. Apple, Google). Venue information (opening hours, pram access, change tables) is business data, not personal information.

6. Anonymity and Pseudonymity

You may browse venues without creating an account. You may also use a pseudonym or display name for your account and for public content. We do not require your legal name unless verifying identity for access/correction requests.

7. Why We Use Personal Information

Providing venue search, filters, and personalised recommendations
Creating and managing your user account
Publishing your reviews, ratings, and venue contributions
Responding to customer support requests and sending essential service alerts
Sending opt-in marketing updates (you can opt out anytime)
Improving app performance, safety, moderation, and legal compliance

8. Cookies, Analytics and Tracking

Our websites use cookies for authentication, session security, settings memory, and analytics. We do not use third-party advertising cookies or cross-site tracking for advertising purposes. You can disable non-essential cookies via browser settings or device privacy controls.

9. Children and Young People

Pram About Town is designed for parents and carers. Accounts are available only to persons aged 18 and over. Information regarding a child is collected solely from the account holder via child profiles, used only for venue filtering, never for marketing or AI training, and deleted immediately when the profile or account is removed.

10. Direct Marketing

We send marketing emails only if you have opted in. Every marketing message includes a functional unsubscribe link. We action opt-out requests within 5 business days. We do not sell personal information or share it with data brokers.

11. Who We Disclose Personal Information To

We disclose personal information to contracted service providers (cloud infrastructure, database hosting, mapping APIs), public users (for public reviews/photos), venue operators (for venue feedback reports without exposing location/email), law enforcement where required by law, or corporate acquirers in business sales.

12. Overseas Disclosure

Some of our infrastructure service providers store or process data outside Australia. We take reasonable steps under APP 8 (including contractual data security standards) to ensure overseas recipients handle your information securely and consistently with Australian Privacy Principles.

13. Automated Decision-Making

We use automated algorithms strictly to sort and recommend nearby venues. These recommendation engines do not affect your legal rights or privileges. We do not use your personal information, content, or child profiles to train AI or machine learning models.

14. Security

We protect personal information through encryption in transit (TLS) and at rest, salted password hashing, role-based access controls, multi-factor authentication for administrative tools, and continuous logging.

15. Data Breaches

We maintain an active Data Breach Response Plan. If an eligible data breach occurs that is likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with Part IIIC of the Privacy Act.

16. How Long We Keep Information, and Deletion

Account data is kept for the life of your account. Location queries are deleted or aggregated after 30 days. Crash logs are retained for 90 days. Support tickets are retained for 24 months. Transaction records are kept for 7 years under tax laws. You can delete your account at any time via Settings > Account in the app or by emailing info@pramabouttown.com.au. Account deletion removes profiles, saved lists, and location history within 30 days.

17. Accessing and Correcting Your Information

You have the right to request access to and correction of personal information we hold about you. Self-service data profile tools are available in the app under Settings > Account. For formal requests, contact our Privacy Officer. We respond within 30 days without charging access request fees.

18. Third-Party Sites and Venues

The Service contains links to external venue websites, booking platforms, and map providers. We are not responsible for third-party privacy practices and encourage you to review their respective policies.

19. Complaints and Contact

If you have a question about this policy, or believe we have breached the Australian Privacy Principles, please contact our Privacy Officer:

Privacy Officer, Pram About Town

Email: info@pramabouttown.com / info@pramabouttown.com.au

Website: Contact Form

We will acknowledge your complaint within 5 business days and provide a written response within 30 days. If we need longer, we will tell you why and when to expect a response.

If you are not satisfied with our response, you can refer your complaint to:

Office of the Australian Information Commissioner (OAIC)

Website: www.oaic.gov.au

Phone: 1300 363 992

Post: GPO Box 5218, Sydney NSW 2001

A copy of the Australian Privacy Principles is available at www.oaic.gov.au.

20. Users Outside Australia

The Service is intended for use in Australia. If you access it from elsewhere, your information will be transferred to and processed in Australia and the other countries listed in Section 12.

21. Changes to This Policy

We may update this policy from time to time. The current version is always available on our website and in the app under Settings > Legal.

If we make a material change — for example, collecting a new category of information, or disclosing information to a new category of recipient — we will notify you by email or in-app notice before the change takes effect.